11 October 2023 News The departure of IHerb from Russia and the decreasing presence of foreign manufacturers of biologically active supplements (BAAs) in the Russian market are attracting non-core players to the segment. Retailer Azbuka Vkusa has started to produce its product line at the facilities of French Irati. Other chains also have such plans. However, experts warn of high competition in the market, especially from pharmaceutical manufacturers, as well as a shift in demand from traditional retail to online channels. The cost of a package of ABC Life dietary supplements in retail will vary from 1.2 thousand to 2.7 thousand rubles, the company said. "Approximately in the same price category are sold preparations of American Solgar", - said the CEO of DSM Group Sergey Shulyak, reporting that in August 2023, the average cost of a package of dietary supplements amounted to 347 rubles, growth - 22% year on year. The high cost of Azbuka Vkusa dietary supplements is due to the production of goods abroad, where the cost of production grows in periods of unstable ruble exchange rate, says the interlocutor of the publication in the retail market. Against the background of IHerb's departure from Russia and the decreasing share of presence of foreign producers of dietary supplements in the domestic market, the segment attracts non-core players. For example, "VkusVill" produces more than 100 items of dietary supplements and vitamins under STM, the retailer's production facilities are located in Russia. In the spring of this year the authorities of the Moscow region reported that cosmetics retailer Mixit will begin production of dietary supplements at a new production facility in Solnechnogorsk. "Azbuka Vkusa" (Gorodskoy Supermarket LLC) develops 168 stores in Moscow, the Moscow region and St. Petersburg. In the first half of 2023, the revenue of Gorodskoy Supermarket, according to IFRS reports, grew to 39 billion rubles, up 0.9% year-on-year, with a loss of 88.8 million rubles. Sources: Kommersant, Retail.ru