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Functional products: from a niche format to a system category in food retail

19 February 2026
In 2026, consumers will choose products with measurable health benefits. There is a growing demand for products with a high content of protein, vitamins, minerals and dietary fiber.
 
According to the APP FPPI:
· functional products occupy full-fledged shelves in retail chains;
· retail is actively developing STM towards functional nutrition;
· Certified products are already available in bread, beverages, and baked goods;
· Online is the main driver of category scaling.
 
The key condition for distinguishing the functional line is the availability of a certificate confirming the declared nutritional value of the product.
 
The market needs a single register of functional products, which will systematize the category, increase market transparency and simplify navigation for both consumers and retail chains.
 
If you produce food, beverages, dietary supplements, or develop STM, you will find the necessary solutions for functional formulations at the Global Ingredients Show.:
— protein ingredients;
— vitamin and mineral premixes;
— dietary fiber;
— natural extracts;
— complex mixtures for enriching formulations.
 
Get a free ticket using the promo code NEWS and explore the suppliers' offers.
 
Present functional ingredients at the Global Ingredients Show. Find out the terms of participation>>
19 February 2026

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